Yesterday, Stephen Curry won the MVP award for the first time in his career. Besides young player's personal success, this recognition comes at the right moment for Under Armour Inc. (Disclosure: part of Compass Global Trends's portfolio) as well - the company signed Curry to an endorsement deal in 2013 when no one could have predicted how successful he would become.

One of the main goals of the US company is to develop its footwear business, especially through NBA penetration. Besides being the most popular sport overseas, basketball also enjoys a great deal of popularity in China - a market towards which Under Armour Inc. pays particular attention this year since the company is planning to open 100 new wholesale stores. For instance the company currently operates 57 wholesale stores outside North America.

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