Recently, one of the most discussed topics is the metaverse. In 2021 searches of the term increased by 7,200%. In December, Facebook changed its name to Meta (part of the MF Compass Global Trends portfolio), and CEO Mark Zuckerberg announced his ambition to "help bring the meta universe to life." A month later, Microsoft said that their proposed acquisition of gaming giant Activision provided "building blocks for the metaverse." In addition, again in 2021. companies related to the metaverse have managed to raise over $10 billion. This is twice as much as the previous year.

What exactly is the virtual world? Currently, stakeholders cannot agree on a single definition. But most descriptions have some elements in common:

• The metaverse includes immersive environments, often (but not always) using virtual or augmented reality technology.
• The metaverse is "always on" and exists in real time.
• The metaverse spans the virtual world, the physical world, as well as numerous other platforms.
• The metauniverse is powered by a fully functioning virtual economy, often (but not always) built on cryptocurrency, digital goods and assets, including the recently hyped Tokens (NFTs).
• The metaverse allows people to have a virtual identity, presence, even run a business. Transactions, world-building and interactions between partners are possible.

The metaverse is best characterized as an evolution of today's Internet—it's something we're immersed in instead of something we watch from the sidelines. It has the capacity to realize the promise of vast digital realities parallel to our physical world. For marketers, the metaverse represents an opportunity to engage consumers in a whole new way, while pushing a brand's internal capabilities and innovation in new directions.

Skepticism on the subject is still high and many companies are wary of the metaverse. The promise, or more precisely the realization of the idea, will take time to become an effective medium for advertising and implementing business plans. After all, we are on the verge of a fundamental change in the way we will use the Internet over time. The situation is similar to the sentiment surrounding the Internet in the 1990s. No one knew which company would shape the new technology, yet consumers flocked to it, interest in turn leading to fundamental change. Similarly, consumer attraction to today's metaverse shows a major shift in the way people use technology. Therefore, if we accept that the virtual world is another evolution of the Internet, marketers and businesses in general should not pass lightly on the opportunities for advertising of a new kind.

 

If you want to take advantage of this tendency….
Take a look at how you can buy shares from the mutual fund “Compass Global Trends”: https://bit.ly/compass-global-trends
Choose our solution - Savings plan through investments in mutual fund “Compass Global Trends”: https://bit.ly/compassinvest-savings-plan

 

This information is marketing material and does not present investment consultation, advice, investment research, or investment recommendation. The information is valid as of the issue date of the marketing material and may alter in the future. The value of the units in the collective investment schemes changes over time and it could be higher or lower from the value at the time of the investment. No profits are guaranteed and risk exists for the investors to not receive the full amount of their investments. Investments are not guaranteed by a guarantee fund which is created by the country or another form of guarantee. Information on the performance of the financial instruments in the past is not a reliable indicator for future performance. Therefore, it is recommended for investors to acquaint themselves with the Prospectus and the Document with key information for investors before making a final investment decision. You can find these documents in Bulgarian on the website of Compass Invest - www.compass-invest.eu, and you can request and get a free paper copy at the office of the management company at: Sofia, 19 George Washington Str, floor 2, during every business day from 9 am to 5 pm. Future results are subject to taxation, which depends on the personal situation of each investor and may change in the future. A summary of the rights of the investors is available at the following hyperlink in Bulgarian: here. The mutual funds, which are managed by Compass Invest, are actively managed without following an index. We would like to inform you that Management Company Compass Invest can make a decision to terminate the offering of funds on the territory of the Republic of Bulgaria. The investment in units of mutual funds, in addition to benefits, carries certain risks like: liquid, operational, interest, currency, and political risk, as well as macroeconomical risk, currency risk, concentration risk, etc. The full information about risks can be found in the Prospectus of the respective fund.



Risks:
Despite benefits, the investment in shares of mutual funds brings certain risks like:
1) Market risk with the following components: a) interest risk related to a decrease of the value of the investment due to a change of the interest rates levels b) currency risk related to a decrease of the value of the investment, denominated in a currency which is different from BGN and EUR c) price risk related to a decrease of the value of the investment in the case of unfavorable changes of the market’s prices;
2) Credit risk – related to a decrease of the value of the position in the case of unexpected events with a credit nature which are related to the issuers of financial instruments, the counter side of exchange and OTC transactions, as well as countries, in which they operate;
3) Operational risk – from errors or flaws in the system of the organization
4) Liquidity risk – in case of forced sales of assets under unfavorable market conditions;
5) Concentration risk – in case of incorrect diversification of exposures to groups of related clients, from the same economic branch, geographic area, etc.
6) Position risk which is related to the change of price of a certain instrument in result of factors related to the issuer or in case of a derivative instrument – related to the issuer of the base instrument;

Additional information for the risks can be found in the Prospectus of the respective fund, which is available here: www.compass-invest.eu